WHAT IS BRANDING?.

Branding is the intentional effort of a business to influence public’s perception of their brand. It’s in the way you communicate what you do, it’s how you’re able to make people feel about your brand. Your branding appeals to your clients’ thoughts and emotions.

A brand is not built in a day, it takes time and comes in different stages.

The first stage to building a brand is;
IDENTIFICATION - What services or products does your brand offer?. What need is your brand fulfilling?.

TARGET AUDIENCE - Who do you want to serve?. Is your brand Luxurious or Regular?. Where can you find the people you want to serve and how do you get them to work with you?.

VISION - How do you want to be perceived as a brand?.

COLOURS- Colours play such a vital role in setting up a brand. Your colours can communicate your brand even before you say a word. Different colours are associated with different feelings, so be sure to look out for this when you’re setting up.

GOALS - How do you bring your vision to reality?. What is your mission?. Be sure to write it down.

TAKE ACTION- Don’t wait for everything to be perfect first before you set up your business, start from where you are and with what you have. DONE IS BETTER THAN PERFECT.